Living Proof is where beauty meets brilliant science. Born in the heart of biotech, in Cambridge, MA, Living Proof was founded by world-class biotech scientists and beauty experts with one simple ambition: challenge conventional wisdom to solve your toughest beauty problems. Using technology originating from MIT, we invent and patent new molecules that have never been used in beauty before. With over 45 awards to date, our company continues to develop innovative solutions that change the way our hair behaves, revolutionizing the world of beauty. For head turning, bliss creating, confidence boosting results. We stop at nothing short of products that keep their promise. And the only one who can prove it, is you.

You are the living proof.

Since establishment in the 1960’s, Redken has remained a household name for providing quality hair care products through the combination of style and science.

Olaplex is a bond multiplier containing a single active ingredient, Bis-Aminopropyl Diglycol Dimaleate. Olaplex works by finding single sulfur hydrogen bonds and cross linking them back together to form disulfide bonds before, during and after services. Disulfide bonds are broken via chemical, thermal, and mechanical processes. Olaplex is the only product of its kind with 8 worldwide patents publishing soon. Olaplex is free of silicone, sulfates, phthalates, DEA, aldehydes, and is never tested on animals.